Casino Website Design: 5-Step Guide
When making decisions about your casino website design, you have to take into consideration not only how it looks but how easy it is to use for the players. One does not create a cohesive experience without the other.
In addition, you should keep an eye out for recent design trends and what elements some of the leading casino websites in the market adopt. Luckily, we are here to gladly help you with these and other highly demanded subjects.
Today, in our guide, we will take a closer inspection into the stages of online casino website design. Moreover, we are going to discuss burning trends in the industry and examine what makes the designs of the top casinos so attractive to the users. Let’s begin.
What is an online casino website design?
The design of an online casino encapsulates the visual elements that are visible on the site, as well as the functional structure that the users cannot see. Essentially, it comprises everything from how the website looks to how users interact with it.
In order to create an online casino design that the players will have a good time engaging with, both of these aspects need to be taken into account. So, what elements go into building a solid design?
It is no secret that brick-and-mortar casinos tend to have lucid and bright-colored themes, which sets a playful and uplifted mood for gamblers. Most casinos that operate online adopt the same approach to emulate that feeling.
Regardless, many more aspects go into creating a design for various iGaming solutions to make them alluring to users. Let’s take a more in-depth examination of the basic steps of building casino design.
Casino website design steps
The stages of building an online casino design may be slightly different depending on what kind of services you are looking for exactly. A complete design from the ground up will not be quite the same as a revision of an already existing platform.
In any case, we collaborated with our design experts to settle on 5 fundamental stages of design for casino websites. Below is a step-by-step guide on what the design process typically looks like and what you can expect to happen.
Step 1: Definition of goals
When business owners turn to design and development providers to start an online casino from scratch, the first step is always figuring out the overall goals and expectations of the project. The web designer and the client must be fully aware of and agree on the requirements to deliver a productive website.
The question you should ask yourself is what your business objectives are. There are many reasons why people open casino websites, so you need to clearly define yours to drive the design process in the right direction. Luckily, extensive research can greatly help with that.
Step 2: Market research
To ensure the goals you are trying to achieve are possible, you need to conduct thorough research into many areas of this business. Creating a successful platform is majorly dependent on understanding the market in which you operate.
The first area of research should be a competitor analysis. It entails examining who your primary and secondary competitors are, what makes them popular in the niche, and what your online casino website can improve to outperform them.
Secondly, you want to focus on getting to know your target audience so you can effectively cater to their needs. Creating fictional user personas is a great way to visualize the main facts about your users, like their age, marital status, income, etc.
For example, the statistics from the United Kingdom indicate that the majority of casino players, 32.8%, are between the ages of 45 and 54. Hence, getting these facts down will become necessary.
Step 3: Website structure
Once you get to the bottom of your requirements, objectives, and research data, you can finally move on to the actual design of your website. The first step to designing a functional site is building a solid information architecture.
As we talked about previously, design goes beyond creating a visual appearance; online casino websites must have an operational structure. For that, design specialists work on building user flows that detail a path the user must take to complete a certain task. It ensures that the journey is seamless and doesn’t produce any confusion for the player.
Furthermore, designers will also create wireframes of the website, which serve as a two-dimensional representation of where the functionality and content on the webpage will be distributed. These wireframes lack any color or styling and act as a map for online casino software providers to build the design onto.
Step 4: UI UX design
With an established website structure, the design team can move forward to the project’s user interface (UI) and user experience (UX) design portion. At this step, a client, together with a web designer, finalizes the style options and builds a design system for the entire platform.
During this stage, you can work out the color schemes, layouts, templates, iconography, and other visual elements of your casino according to your branding guidelines. By the end, you will have a completed UI design of all of the web pages.
A complete library with all of the design components of the casino’s websites will be handed to technical professionals and iGaming software providers for the final stage.
Step 5: Development support
As soon as the website’s design is ready, the support development team will proceed with implementing the design onto the platform as intended. There may also be additional testing involved to see if there are any issues with the completed design.
At last, the final result of your fruitful work is live on your platform, and the players can witness and interact with a brand-new design. Keep in mind that these stages describe a general process of designing casino websites. Your specific project may be somewhat different, so consulting with a design company to get the scope of work is highly advised.
Casino website design inspiration
Choosing the appropriate design for your online casino can be a long process with many hours put into research. After all, it must not only be in correlation with your branding but also outperform your competitors.
To help you draw some creativity regarding website design, we put together a list of five of the most appealing online casino platforms that are popular among users. This compilation of casino website design inspiration should help guide you on how to make an online gambling business that will stand out in the market.
Bingobet
Bingobet has reached out to us, looking to reimagine its casino website’s user interface and user experience design, elevating the casino to a higher level. After conducting in-depth market and user research, our skilled designers began working on an improved architecture, creating seamless user flows and journey maps. This allows players to navigate clearly without getting lost or confused.
We continued improving the online platform by designing engaging tournaments and providing users with the ability to customize themes to their preferences. As a result of our team’s efforts, the reconceptualized casino now has a modern look and feel with a more compelling casino gaming experience. The new design lets Bingobet stand confidently against a myriad of competition in a harsh industry.
Holland Casino
The first thing players notice when landing on the Holland Casino’s homepage is its massive animated banner at the top that draws attention with bright and vibrant colors. Below it, the users are met with a selection of categories and games they can play, leaving them no room for confusion. This approach to casino website navigation helps them engage the user without risking them leaving the page to look for the options.
The dark blue color scheme of the website is designed in relaxing and alluring tones while simultaneously showcasing games in high contrast that adds to the playful feeling of an online casino. Overall, a clean interface, comprehensible navigation, and minimalist design elements make Holland Casino one of the standout casino website examples.
BitStarz
BitStarz takes a slightly different approach to its web design, presenting the main page with a dark backdrop and allowing colorful images to draw the eye of the player. Being a casino that focuses on the cryptocurrency type of payment method, the top of the website offers players to make a deposit and start playing right away, thus engaging the user from the start.
Upon scrolling, the player is met with a wide variety of different types of games they can play, providing even live casino options. The main page also educates the user on the bonuses they can receive when using their platform, as well as a winnerboard that is aimed at evoking a competitive feeling. It shows that a lot of effort and research was put into this casino website.
Dunder Casino
Dunder Casino’s design combines a few complementary colors to create a palette that is easy and appealing to the eyes. The top of the page provides a quick and concise navigation menu to allow seasoned players to get started right away. In turn, for less experienced users, the website has a library of 2760 most popular games.
An interesting feature that adds to the design’s success is an animated slideshow of games that stops upon hovering on a particular option. Further, the casino provides information as to why it is beneficial to play with them. Dunder is one of the online casinos that does an excellent job of enticing the players to use their platform.
Casino Midas
Casino Midas certainly stands out from the rest of the online casino websites by choosing to go with a golden color scheme on a black backdrop. It definitely adds to the feeling of richness and a real-life casino experience. A large and informative slideshow banner at the top of the homepage encourages the player with an array of bonuses and benefits.
Players also witness a running line of the latest winners, which additionally motivates them to join the game. Speaking of games, Casino Midas is well-known for its diversity of graphically advanced games from respectable providers. The casino’s approach to unique web design and player incentives puts it as one of the best examples of a solid website.
Trends in online casino website design
Just like in any industry, the currently popular trends of what a good casino website design should look like tend to shift alongside the changes in the demands of consumers. Hence, you need to keep your hand on a pulse regarding the trends in casino design.
We dug a little deeper and brought to you a short list of the most in-demand features for users in 2023. The most popular tendencies and practices in the design of a casino platform are the following:
- Animation design. When it comes to online casinos, players undoubtedly appreciate an experience that is similar to a brick-and-mortar vendor. This is why there is a demand for high-quality animation designs within the games and the website itself.
- Personalization. All users like a personalized approach to a gaming experience. It is best to provide your customers with tailored suggestions based on their playing and usage history.
- Mobile responsiveness. At least half of internet users browse the web through a mobile device, and casino customers are no expectation. A good platform must be optimized for mobile screens, accounting for button responsiveness and loading speed.
- Vivid color schemes. Within the casino industry, the approach to the design is often aimed at evoking a playful feeling. Hence, vivid, high-contrasting styles and visual elements still perform the best among audiences.
- Informative homepage. Your online casino design should take new and inexperienced players into consideration by providing them with information on how to use your platform. Placing important information about games, bonuses, and benefits on your homepage is a great practice to adopt.
Depending on the business objectives and branding of your casino, you may overlook or use to your advantage any of these trends. In any case, paying attention to what consumers deem as popular is how you can quickly adapt to remain a powerful force in the niche.
Best casino website design
Concentrating on the online casino website design goes beyond simply deciding on the colors and fonts. It is a complex process of building an easy-to-use structure that both seasoned and fresh users can comprehensively understand. As well as creating a complete visual interface of the website that goes hand in hand with your branding efforts.
In order to create a cohesive design for your casino, you should partner with professional design providers that have a proven track record of building prosperous websites. So, if you are looking to create the best possible version of your casino platform, don’t hesitate to reach out to us. At Limeup, we have skilled design specialists ready to help you build a casino website that will catch the attention of players.
